1. If you are thinking about starting a company, it's the best way to engulf yourself in the startup scene.
2. You learn more by doing, than talking 
3. Be apart of the community, Lansing has a growing tech scene with many successful entrepreneurs who've been around the block. 
4. It's just cool. 
5. Build relationships. It's tough to start a company, especially if you are a student.  
6. Know the right folks: Developers, marketers, startup enthusiasts, UI experts, PR folks.  They'll be there.
7. Be apart of something bigger than yourself.  100 cities, 25 + countries, 15,000 entrepreneurs, 115 events & 590 startups. Nuff said. 
8. It'll be fun, duh! Oh, and there will be mucho food. 
9. Cool people are already coming: student entrepreneurs, community enthusiasts, creative's , writers & that's just the start. 
10. You answer number 10: leave a comment...

Questions? You can sign up here, check out the Startup Weekend or contact Eric.

*Note: I have never actually been to a Startup Weekend, but have read up quite a bit and spoken to many people who rave about it.