Brett Kopf's Posterous

@Betsyweber reminded me how to build community

The following is last nights dialogue during Betsy's visit to Cali

(download)

Brett=over energized startup fella

Bets=master uguay community builder 

 

Brett: "Bets, we're about to re-launch...how do I market the product to lots of people?"

Bets: "Hm, I think you have it flipped" 

Brett: "Flipped?" 

Bets: "Well, I think you should just focus on the Mavens. Spend your time finding the 20 or so people who "get it" and figure out how you can help them and make their lives easier"

Brett: "That makes sense" 

I wanted to share this dialogue because my brain has strayed a bit, too much marketing talk. Back to community building and problem solving!

 

*This isn't verbatim

Seth Godin Marketing Lessons

I found this burried in my phone and realized there was some good content here. Duh, its Seth! (No, unfortunetaly we arent on a first name basis). A few months back I saw him in person when he visited Chicago and felt these were the biggest marketing lessons:

Seth

  • 37signals: wrote a computer language and gave it away for free. Hence, rails. That gave the 37signals folks legitamcy.
  • Not how do I get people to fan us but ask what they want from us?
  • Revolutions change things. We are living in a revolution but we are talking about stuff like Twitters re-design...(stupid!)
  •  What's next? Not just 3-6 days or months. But what about 2 years from now...how many of the plans we are making are two years and not just short term. Don't only do short terms stuff!
  • If it's easy, it's scarce and people are not going to talk about it because it's not remarkable. 
  • Willingness to have people laugh at you and take risks, that's hard!
  • People that are building things that matter, are ignoring the gatekeeper. They're just doing it.
  • Ideas that spread, win. And how will we make it easy to spread? Don't yell, but make something worth talking about!

The Best 80 Guerrilla Marketing Ideas Ever Seen

I couldn't help but post this. Well done to @francescomugnai

http://blogof.francescomugnai.com/2009/11/the-80-best-guerrilla-marketing-ideas-ive-ever-seen/

My favorites:

  • BMW checkmate 
  • Rubber ducky: though I wonder how effective it is because I don't know what it's selling. Hm...
  • Urinal soccer goal 
  • Homeless man: "Before you turn away, put yourself in my place" 
  • McDonald's coffee & their large marketing budget
  • Barbell in train
  • Bounty ice cream

I'm most impressed by the interactive marketing shots.